Slavna Martinovic has graduated from the London College of Fashion in 1998 (HND in Fashion, Styling and Make up) and has started an international career as freelance stylist  and a make up artist, later pursuing a career in costume design and visual arts. She has lived and worked in Los Angeles, Hong Kong, London and Frankfurt creating in the field of fashion, film and theatre for the past twenty years.

In 2009, she has completed MA in Multimedia Arts at the University of Arts in Belgrade, was a guest student at the Faculty of New Media at the Goethe University in Frankfurt from 2015 to 2017.  She is as of  2017 a PhD candidate at the Academy of Fine Arts in Vienna at the Faculty for Fashion and Styles. Her mentors are Prof. Dr. Elke Gaugele and Prof. Dr. Brigit Richard.


Her research interests are a continuation of her decades long interests in dress, fashion and subculture. In her academic work Slavna is exploring the ideas of the digital representation of sub cultural styles and identities with a strong point on Instagram as well as the effects of the social media on corporal identity, gender performativity and displaying subversive thinking. She is investigating the way the body is transformed, extended and fashioned in the virtual worlds speculating on the potential effects of Augmented Reality on the performance of gender and identity.

Currently she divides her time between her career in visual art and writing her PhD thesis, taking part in symposiums, conferences and workshops within her field of study. The working title of her thesis is Dress and Subversion in the Digital Age: ‘Digital Skin’ -Territory of Action. 


She lives between Frankfurt, Vienna and Los Angeles and wherever her work may take her.